Overview

Understand how marketing has evolved and what’s ahead based on real-world insights from brands, agencies, expert practitioners, and faculty.
Define the right objectives, metrics, target audiences, and value propositions to position your product or service for success.
Discover how to acquire and retain customers through paid, owned, and earned media
Gain frameworks and tools you can apply to your organization’s digital marketing strategy.
Develop approaches for attribution, budget allocation, and calculating customer lifetime value.
Explore customer engagement techniques, including persona.

Requirements for Taking a Digital Marketing Course:

To enroll in a Digital Marketing course, participants should ideally have:

Basic Computer Skills:
- Proficiency in using a computer and common software applications.
- Familiarity with web browsers, file management, and basic keyboard shortcuts.
Internet Access:
- Reliable internet connectivity to access online learning materials and participate in virtual sessions.
Communication Skills:
- Effective written and verbal communication skills to engage in discussions and articulate ideas.
Basic Marketing Knowledge:
- An understanding of fundamental marketing concepts is beneficial but not mandatory.
Commitment to Learning:
- A willingness to dedicate time and effort to learning, completing assignments, and participating in discussions.
Device Compatibility:
- Access to a device (computer, laptop, tablet) with modern specifications to support multimedia content.

Upon successful completion of a Digital Marketing course, students will gain:

Strategic Digital Marketing Knowledge:

Ability to develop a comprehensive digital marketing strategy aligned with business goals.
Technical Skills:
Proficiency in using digital marketing tools and platforms such as Google Ads, Analytics, social media management tools, and email marketing platforms.

Website Optimization Skills:

Understanding of website design principles, responsive design, and techniques for optimizing landing pages.
Search Engine Optimization (SEO) Proficiency:
Competence in implementing SEO best practices for improved search engine rankings.
Paid Advertising Expertise:
Skills in creating and managing effective pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Bing Ads.

Social Media Marketing Mastery:

Knowledge of social media marketing strategies, content creation, and advertising techniques on popular social media platforms.
Email Marketing Competence:
Ability to design and execute successful email marketing campaigns, including list segmentation and analytics interpretation.
Content Marketing Understanding:
Knowledge of content marketing principles, including content creation, curation, and distribution strategies.
Influencer Marketing Skills:
Familiarity with influencer marketing, including identification, engagement, and measurement of influencer campaigns.

Analytical and Data-Driven Decision-Making:

Capability to use digital analytics tools to analyze data, draw insights, and make informed marketing decisions.
Mobile Marketing Proficiency:
Understanding and application of mobile marketing strategies, including app marketing, responsive design, and mobile advertising.
Legal and Ethical Considerations:
Awareness of privacy and data protection regulations, ethical marketing practices, and compliance with digital advertising standards.
Practical Application Experience:
Hands-on experience through practical projects, case studies, and real-world simulations to reinforce theoretical knowledge.

Certification: